Energy Upgrade California Sells Energy Assessments... What are CA Homeowners Buying?
So the question is... What are homeowners thinking about? Assessments or Audits?
Here is a live embed from google that shows what people in California are searching for:
Is it time to go back to "energy audit" as the term of art for what we do, and instead of rebranding the name as an Assessment - which does not apear to be catching on. Perhaps we should own the Energy Audit and make sure when people hear the term they stop thinking of the IRS and instead think of being in a cozy, healthy, and efficient home.